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  So, the question is, why on earth should anyone pay a specialist to create a website? Well the simple fact is that a website is a lot more than just a collection of graphics and text! Every website is designed to achieve at least one purpose, whether that purpose is to sell a product or to sell an idea and that site is in competition with millions of others on the Internet, the majority of which will probably never be seen by anyone other than the people who designed them! In order to stand out from the crowd a site has to be attractively designed, with unique and relevant graphical elements; and the text has to be written not only in order to achieve its purpose, but also to fit in with the demands of the major search engines, since otherwise it will never appear in any searches. A competent website designer is, therefore, not only an artist who can create a visual media which is attractive and which instilled confidence in the surfer, not only a publicist who knows how to attract that surfer's attention in the first place, but also an excellent sales person who can put over a convincing message, and persuade the reader that what has been written is important and worth acting on or remembering. And that is before we even think about the black art of search engine optimisation!